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Brilliant Earth Review

  • Writer: Priyanshi Shah
    Priyanshi Shah
  • Oct 25, 2023
  • 2 min read

Brilliant Earth has earned its reputation as a trusted online jewelry retailer, particularly among socially conscious individuals looking for ethically sourced diamonds and sustainable options. With a founding year of 2005, the company has built a loyal customer base by prioritizing responsible sourcing. They offer conflict-free diamonds that are certified by the Kimberley Process, ensuring peace of mind for customers who care about the origins of their gems. Additionally, Brilliant Earth's use of recycled precious metals reflects their commitment to environmental sustainability. It's clear that the brand understands and caters to the values of its customers, making them a preferred choice for those seeking beautiful, ethically-made jewelry.

There are several reasons why Brilliant Earth stands out as an excellent option for purchasing jewelry and as a strong competitor in the market:

1. Beyond Conflict Free Program:


Brilliant Earth goes above and beyond to ensure ethical sourcing through their "Beyond Conflict Free" program. They are committed to offering conflict-free diamonds that adhere to the Kimberley Process Certification Scheme, which guarantees that the diamonds are free from the taint of violence or exploitation. Their Beyond Conflict Free diamond standard has earned them recognition and praise from numerous satisfied customers. They prioritize ethical sourcing and traceability by utilizing blockchain technology and being certified by the Responsible Jewelry Council.


Their sustainable collection of lab-grown diamonds, rated for climate neutrality and investments in clean technology, further showcases their commitment to the environment.Furthermore, Brilliant Earth demonstrates environmental responsibility by using recycled precious metals and responsibly sourced wood for their ring boxes and shipping packaging.

2. Diverse Diamond Options:


Brilliant Earth offers a wide range of diamond types to cater to individual preferences:


a. Natural diamonds

b. Lab grown diamonds

c. Blockchain tracked diamonds

d. Recycled diamonds

e. Hearts and arrows


3. Extensive Engagement Setting Styles:


Brilliant Earth offers a wide variety of engagement setting styles, allowing customers to find the perfect ring that suits their personal taste and style. From classic solitaires to intricate halo designs, vintage-inspired settings to contemporary styles, Brilliant Earth offers a diverse range of options to choose from. With such a vast selection, customers can find an engagement ring that reflects their unique love story and individual aesthetic preferences.


While Brilliant Earth offers several advantages, it's important to consider a couple of drawbacks:


1. Higher Prices: One drawback of Brilliant Earth is that their prices tend to be higher

compared to other jewelry retailers. This premium pricing reflects the company's

commitment to ethical sourcing, sustainable practices, and high-quality craftsmanship.

However, it may pose a challenge for customers on a limited budget.


a. It's worth noting that if budget is your primary concern, exploring brands like

Grown Brilliance and With Clarity may be beneficial. They offer very similar styles

to Brilliant Earth at significantly lower prices, making them attractive options for

those looking for budget-friendly alternatives.

2. Limited Selection of Colored Gemstones: While Brilliant Earth offers a diverse range of

diamond options, their selection of colored gemstones and alternative gemstones might

be comparatively limited. Customers seeking a wider variety of gemstone options

beyond diamonds may find their choices limited.


Despite these drawbacks, Brilliant Earth remains a popular choice for those who prioritize

ethical sourcing, sustainability, and high-quality jewelry. The company's commitment to

responsible practices and their extensive diamond options still make them a compelling option for customers seeking ethically made and stunning jewelry pieces.

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